The new FAD campaign emphasizes the social acceptance of drinking.
Source: elmundo.es / elmundosalud
Author: Nuria Val
Protagonist of youth leisure nights and gateway to the use of other substances, alcohol is the protagonist of the new campaign has just launched the Foundation Help Against Drug Addiction (FAD). Not surprisingly, this is the most consumed substance in Spain in the population between 15 and 64.
"What really worries us is that society has assimilated the idea 13 years as the starting alcohol, when the Act limits take this substance from the 18, "said the director general of the SDF, Ignacio Calderon.
What this campaign is to raise awareness and encourage reflection on the consumption of alcohol, especially among youth and adolescents . Alcohol has become the undisputed star of youth leisure nights, which led to a "consumption binge", in which almost 29% of boys and 18% of girls can take five or six drinks over a period of two hours, "explains Ignacio Calderon.
According to the Household Survey on Alcohol and Drugs National Drug Plan (2009-2010), the incidence of alcohol consumption in our country reaches 78.7% of the population, representing an increase over 2007 rates, especially among the younger population.
In fact, 28.4% of boys aged 15 to 24 years and 18% of girls the same age were given an alcohol binge in the last month (in the form of five or more drinks in just a couple of hours). "If we concentrate our focus on young people is absolutely no doubt that the first substance that must deal with is alcohol," has recognized the FAD in the presentation of its new campaign "What should we do with alcohol?".
The director general of the SDF, "consumption binge" is a problem in our society caused by the change in the Mediterranean diet. "We've gone from drinking alcohol in the family, which is a form of social contact on the Mediterranean diet Nordic diet provides a pattern of excessive partying. The so-called binge consumption," said Calderon.
The question left in the air this campaign is that "perhaps as a society we have not at all clear what is the place of alcohol. We were shocked with the alarming data on teenage drinking, but we forget that is pervasive in our society, our relationships, our parties ...". Therefore, the various gatherings that may be seen in TV spots put your finger on the pulse of normality is assumed that the role of this substance at parties and social gatherings.
According to the FAD itself, alcohol is among the most representative icons of English society (along with sports, family, or the car) and 84% of respondents considered "fairly or very representative" of our society. In contrast, only half of respondents between 20 and 24 considered "fairly or very dangerous."
Such is the ubiquity of alcoholic beverages that three out of four English took a drink in the last year and more than one in three do it every weekend (13% drink alcohol daily).
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